以下是对原文的翻译： 在本期Cardiallorship Guy播客节目中，Ziegler Auto Group的主持人Sam Darkseo深入探讨了Sonic Automotive与亚马逊汽车（Amazon Auto）的合作，旨在革新汽车销售。Sonic Automotive总裁Jeff Dyke和亚马逊汽车总监Matt Newford加入对话，讨论了这项开创性合作的动机、过程和挑战。 Newford解释说，亚马逊进军汽车行业源于消费者对更透明、更整合的在线购车体验的需求，这与现有的在线购物趋势相呼应。Dyke强调了Sonic Automotive认为汽车零售领域，尤其是在数字零售方面，缺乏技术。他称赞亚马逊专注于创造解决方案，使客户能够在线上完成从A到Z的购车过程，或者将线上和线下门店体验相结合。 对话涉及了关于亚马逊可能通过与原始设备制造商（OEM）直接合作绕过经销商的担忧。Newford坚决反驳了这一观点，声明亚马逊的目标是为经销商提供一个营销平台，以联系消费者，维护经销商关系，并保持盈利能力。他强调经销商对于车辆维修保养的重要性，并坚信汽车购买的全渠道特性，即客户可以选择他们喜欢的购物方式。 Dyke强调了保护经销商的特许经营法律，并赞扬了亚马逊对经销商在融资、文书工作和制造商关系方面的知识和经验的认可。他承认汽车交易的复杂性，并表示有信心合作将改善客户体验，使其更容易，压力更小。 讨论转向自实施亚马逊汽车合作以来取得的具体成果和面临的挑战。Dyke承认现在还处于早期阶段，但这项举措已经促使他的团队以不同的方式思考在线汽车销售。一个关键的挑战是保持金融保险（F&I）产品的渗透率，使其达到与线下销售相当的水平。他解释说，由于缺乏个人解释，客户在线上购买保修的比例不如线下，并强调正在努力使用技术和人工智能来解决这个问题。 在谈到这些挑战时，Matt承认，在保持对客户友好的体验的同时，又对经销商友好，这是一个有趣的挑战。进一步的讨论集中在如何保持两家公司引以为豪的高客户体验。话题还包括客户服务指数（CSI）及其作为衡量体验成功与否的工具的使用，以及它的实施。主持人还询问Jeff，在这种交易中，销售人员的具体薪酬是如何计算的。 再次强调了“分毫不差”的重要性，以便让到店的客户体验尽可能地无缝衔接。还解释了同时创造卓越的亚马逊体验和卓越的经销商体验的想法。此外，为了确保经销商团队为到店的客户创造卓越的亚马逊体验，经销商员工面临着为消费者创造亚马逊停车位和标识区域的挑战。 关于亚马逊销售二手车的数据所有权问题进行了深入讨论。每个人都会提出这个问题作为过程的一部分。但是双方都可以使用这些数据来改善所有相关方的体验。数据不仅仅是一个专有概念，而是可以用来增强所有参与者体验的数据。潜在的二手车购买市场或提供体验的方式也正在讨论中。

In this episode of the Cardiallorship Guy podcast, host Sam Darkseo from Ziegler Auto Group dives deep into Sonic Automotive's partnership with Amazon Auto to revolutionize car sales. Jeff Dyke, President of Sonic Automotive, and Matt Newford, Director of Amazon Auto, join the conversation to discuss the motivations, processes, and challenges of this groundbreaking collaboration. Newford explains that Amazon's foray into the auto industry stemmed from consumer demand for a more transparent and integrated online shopping experience for cars, echoing the existing online shopping trend. Dyke emphasizes Sonic's belief that technology is lacking in the auto retail space, particularly in digital retail. He praises Amazon's focus on creating solutions that enable customers to buy cars from A to Z online or blend online and in-dealership experiences. The conversation addresses concerns about Amazon potentially bypassing dealerships through direct OEM relationships. Newford firmly refutes this notion, stating that Amazon aims to provide dealers with a marketing platform to connect with consumers, preserve dealer relationships, and maintain profitability. He emphasizes the importance of dealerships for servicing vehicles and believes in the omni-channel nature of car buying, where customers can choose their preferred shopping method. Dyke highlights franchise laws that protect dealerships and praises Amazon's recognition of the dealer body's knowledge and experience in financing, paperwork, and manufacturer relationships. He acknowledges the complex nature of car transactions and expresses confidence that collaboration will improve the customer experience, making it easier and less stressful. The discussion turns to concrete results and challenges faced since implementing the Amazon Auto partnership. Dyke admits it's still early, but the initiative has spurred his team to think differently about online car sales. A key challenge is maintaining finance and insurance (F&I) product penetration rates at levels comparable to in-person sales. He explains that customers aren't buying warranties at the same rate online due to the lack of personal explanation and emphasizes ongoing efforts to use technology and AI to solve this issue. Addressing the challenges, Matt acknowledged that designing a customer-friendly experience while remaining dealer-friendly is a fun challenge. Further discussions focus on how to maintain that high customer experience that the two companies pride themselves on. The topic of customer service index and its use as a measuring tool for the success of the experience, and it's implementation. The host also asks Jeff how exactly the salesmen is paid during this transaction. The importance of Penny-perfect is reiterated so that the experience for the guest showing up at the dealership is seamless as possible. There is also the idea that is explained of creating the great Amazon experience and the great dealership experience at the same time. Further, to make sure the dealership team creates a great Amazon experience for that, for that guest when they come in, there is a challenge to the dealership staff to create an Amazon parking spot for consumers and a identified area for the consumer. The data ownership for Amazon, if it sells the used car, is discussed at length. Everyone asks that question as part of the process. But the data can be used by both sides to benefit the experience for all parties involved. Data as not just a proprietary idea, but the data can be used to enhance the experience for all involved. A potential buying used car marketplace or the way to deliver the experience is also up for discussion.